v
Need
based Selling
Ø Ensures that customer gets what he is looking for
rather than what the company wants to sell.
v
Disclosure
Ø All the relevant information about the product needs
to be disclosed to the customer.
v
Benefits
to customer of a professional insurance market:
Ø Higher confidence among policy holder Increase in
insurance penetration.
Ø Social benefits.
Ø Employment
generation.
Ø Increase in profit for insurance company.
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